From the early web to the age of AI.
I’m Ahmed M. Raafat, a business growth, digital transformation and AI consultant, and creator of the OBD Framework™.
A career connecting business, technology and communication.
My journey began in commerce and public relations, then moved into the internet, web development and digital marketing at the turn of the millennium. Scope was founded in April 2000, followed by AR-TMC in December 2022 as the commercial continuation of that work.
Across more than 25 years, my work has connected business development, project management, marketing, communication and training. Today, I bring that intersection to organizations making decisions about digital transformation and AI adoption.
Growth needs connected capabilities.
Business growth & strategy
Clarify direction, positioning and growth opportunities before execution.
Digital transformation
Connect technology to business goals, operations and customer experience.
AI adoption
Practical applications for productivity, decisions, content and operations.
Digital PR & reputation
Build credibility, professional presence and thought leadership.
Accessibility & inclusive learning
Design knowledge and digital experiences for different learning needs.
Let’s talk about your next chapter of growth.
Start with the challenge. Identify the priorities and the right place to begin.