Ahmed M. Raafat
Connect strategy to technology. Build growth you can manage.
Business growth, digital transformation and AI consultant. I help organizations turn vision into connected decisions and capabilities through the OBD Framework™.
25+ years in digital business, working with 300+ clients across the career and delivering 15,000+ professional training hours across five countries.
Experience that grew with the digital world.
From public relations and the early web to digital transformation and AI, a career connecting business, technology and communication.
My contribution is connecting these disciplines into one direction for the organization, then turning that direction into work that can be monitored and improved.
From a business challenge to a clear direction.
Advisory work that considers the whole organization: its goals, capabilities, digital presence and opportunities worth pursuing.
Business growth & strategy
Clarify direction, positioning and growth opportunities before execution.
Digital transformation
Connect technology to business goals, operations and customer experience.
AI adoption
Practical applications for productivity, decisions, content and operations.
Digital PR & reputation
Build credibility, professional presence and thought leadership.
Accessibility & inclusive learning
Design knowledge and digital experiences for different learning needs.
OBD Framework™
Six connected pillars. One direction for growth.
A framework I developed to connect strategy, digital presence, marketing, reputation and AI, with growth managed through measurement and iteration. Strategy comes first.
Strategy
Direction, positioning and market understanding.
Digital Presence
Platforms and the technical foundation.
Digital Marketing
Demand through content and campaigns.
Digital PR
Reputation, credibility and communication.
AI Enablement
Applications grounded in organizational needs.
Growth Management
Measurement, review and continuous improvement.
Work that built platforms, knowledge and capabilities.
Digital platforms since the early Arabic web
Building websites, portals and digital initiatives across sectors and markets.
MEET Symposia / MEET IO
Work on platforms and events for specialist interventional radiology conferences in the Middle East.
Inclusive digital learning since 2006
Authoring, training and curriculum development for blind and low-vision learners.
Platforms where the work continues.
Ideas worth putting to work.
Perspectives on business growth, digital transformation and AI adoption, connecting ideas to context and action.
Strategy first. Technology in service of the goal.
Let’s talk about your next chapter of growth.
Start with the challenge. Identify the priorities and the right place to begin.